Everybody Wants to be a Rapper


Champagne sparklers, video vixens, gold chains everywhere, and bottles being popped non stop.  This was the scene for us a few weeks ago as we had been invited around the city and granted, we met a lot of very cool people, it seemed like every single person in this place either owned a record label, or was an artist themselves.   At the time, I took it that we were just invited into this "circle" for the day, and that this world is probably like this all of the time.

Since then, I've been noticing that everyone seems to be posing like a rapper for photos and unnaturally forcing hip hop slang into their vocabulary.  

I'm going to have to quickly stop here and change the tide by emphasizing how much I personally love hip hop.  I have been listening to rap, R&B, soul, and jazz almost exclusively since I knew what I enjoyed sonically.  I love hip hop and appreciate all forms of it from trap to lyrical.  Growing up, hip hop artists were more amongst the most influential figures to me.  I used to fantasize about being in this circle, but after just a taste of it, I learned so much more about myself. 

Why is everybody posing for pictures and wearing so much jewelry that they can't afford?  Sometimes I go out and I feel like everyone is name-dropping more than Game and talking about how much unreleased heat they have in the vault.  I get that it's part of the culture and has it's place, and maybe it's just me getting older, but I feel like it's everywhere now.

On Instagram and Snapchat feeds all day, there are people talking like rappers, showing off their money, and constructing a virtual lifestyle of their own.  The interesting thing is that I have known some of these people since before Facebook even existed.  The people I get to know on long road trips, 4am walks around the city, and just through regular adventures that get everyone outside of their comfort zone are often not the same people I see online popping bottles at the club.

Only time will tell if this is going to keep spreading into parts of our mainstream culture, or if we will look back in 10 years and laugh, realizing Mr. Lajoie was right the whole time.